When you set up your design business, it was because you wanted to design… right? Not because you wanted to be a business guru. But… neglecting things like finances, taxes, and client management can significantly affect your bottom line, and ultimately your business.
Here are the top 5 Tips for Growing your Design Business
Tip #1: Treat the business like a client
Not spending time on the business side of your business is a common trap. After all, you didn’t start a design business to spend all day sending invoices. But it’s vital that you don’t neglect this side of your work.
In the beginning, it’s normal to be working constantly and not thinking about the business – but that’s no good.
Once you focus on the business side of things, you’ll reap bigger and better rewards. You’ll have more time for your creativity, you’ll attract better (and more) clients, and your bottom line will grow!
Tip #2: Spend the time figuring out your strategy
As many creatives will attest, it can sometimes feel that you don’t have the time to actually grow your business once you’re running it, you’re just concentrating on staying afloat.
That’s why we are so passionate about implementing automations for Designers like you – so you can spend less time focusing on just staying afloat, and more time doing the things that matter!
Tip #3: Don’t be afraid to ask for help
There are many schemes out there aimed at helping businesses of all shapes and sizes move forward, but often, Designers don’t even know where to look.
Systems like HoneyBook provide the tools, automations, and client tracking many designers need to take their business to the next level.
Collaboration and Networking is another powerful thing not to overlook. Keep an open eye on what’s happening in your local community, and jump in whenever you can.
Tip #4: Don’t neglect your finances.
If you don’t yet have a steady income, it’s hard to have a functioning business. That’s where backend support comes into play. Getting on the proper system to help support the backend of your business gives you more freedom to work ON your business rather than IN your business.
Tip #5: And you’ve probably heard this before… but niche down.
Another conundrum many businesses face is whether to specialise, or whether to do a little bit of everything. Ultimately, this decision will depend on your skillset and circumstances, but it is something you need to consider carefully.
Becoming an expert in a particular space affords you the ability to charge premium prices for your specialized services. Much like how you’ll pay a higher price for a specialist surgeon versus a general practitioner.
If you have any questions, or you’re having challenges with your Design business, feel free to reach out any time! No catches, pitches, or gimmicks! We’re just happy to help. megan@donadiodmc.com